"Our goal in doing this is to enhance the confidence that Internet users have that their experience on the Web is secure," Boucher said on Wednesday here at the State of the Net conference, an annual event hosted by the Congressional Internet Caucus, which the Virginia lawmaker co-chairs.
Boucher said the bill will contain a mixture of opt-in and opt-out provisions that would determine the level of consent online marketers must obtain from consumers when collecting data to use for targeted ads.
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