The motivation for a potential attack is money, according to the SANS Internet Storm Center, which tracks network threats. Attackers typically get paid for each spyware or adware program they manage to get installed on a person's PC.
Information lifted from victims, such as social security numbers and credit card data, can also be sold. Additionally, malicious software could be installed on a PC to hijack it and use it to relay spam.
The DNS servers in question are run by companies and Internet service providers to translate text-based Internet addresses into numeric IP addresses. The cache on each machine is used as a local store of data for Web addresses.