"The situation we're in with advertising is a lot like where the banks are, where everyone has struggled with the fact that you can't trust the other end of the connection," says White Ops CEO Michael Tiffany. "It's the same cookies, user information, etc. But one is real, and the other is fake."

Tiffany, of course, is referring to the very real threat of botnets targeting ad campaigns by infecting the computers of actual customers and users. When it comes to dodging anomaly detection, this is a far more effective approach than attempting to steal credentials.

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