Proposals submitted to DHS before the April 30 deadline will be evaluated based on factors that include teamwork, effective metrics for distribution and engagement, use of Web 2.0 technology, compliance with spam laws, privacy, repeatability, feedback mechanism, list building, transparency, and message.
Winners will be invited to a DHS event in Washington D.C. in late May or early June and will have the opportunity to help plan the National Cybersecurity Awareness Campaign with DHS and to prepare the campaign for its launch in October, during Cybersecurity Awareness Month.
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