Last week I got e-mail from eToys, the online retailer that went out of business last spring. Signed "Your Friends at eToys," it recommended I now do all my toy shopping at KBkids.com, the company that bought eToys' remaining inventory for $5.4 million. Then my good friends at eToys made another suggestion: the letter asked me to approve the transfer of personal information I had given eToys to KBkids.com. My first reaction was to recoil in horror. Reveal my private personal information? No way. But then I read on and realized there was an incentive: "KBkids.com is offering you a special eToys Welcome Coupon good for $5 off one purchase of $30 or more at KBkids.com."
The link for this article located at The New York Times is no longer available.
