What if your refrigerator knew too much? More specifically, what if the company that made your refrigerator knew too much, automatically sucking in data about food purchases you make?
And what if that company, in a move originally designed to foster commerce, passed along that information to a business partner--say, an online grocery supplier--which concluded by the amount of beer you were chilling that you have a drinking problem?
Such data-mining techniques are beginning to generate privacy concerns, as technology that collects and analyzes information not only proliferates but becomes capable of revealing a larger picture.
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