"Just think what you can achieve by releasing the VP8 codec under an irrevocable royalty-free license and pushing it out to users on YouTube? You can end the web's dependence on patent-encumbered video formats and proprietary software (Flash)."
Today's YouTube still serves up video via Adobe's Flash, though Google has publicly pushed for a web-wide switch to the still gestating HTML5 video standard. All the major web browser vendors - Microsoft aside - have adopted the tag, but even among these HTML5 supporters, there's still a split over which video codec to use in tandem with the yet-to-be standard.
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